The fact that ‘beauty’ draws some additional benefits for the people who are beautiful is a matter of huge contentions and debates. From the very inception of the world ‘beauty’ has been defined in several ways but the motivation behind beauty has remained unchanged. The motivation is that we have a cultural preoccupation towards beautiful people. Some may argue this is a vague notion that people are biased towards attractive people. The sole purpose of this piece of discourse is to help them recognize our ‘beauty bias’ lurking inside us.

Good-looking women are favoured more than their relatively ugly colleagues in the work-place. Even the beautiful women enjoy a favour while being recruited for a job. Some days ago I went to a private bank where I observed something weird. There were about 22 employees working in that bank and to mu utter surprise I noticed that there were only 4 male employees wherein the number of female employees was 18. And out of those female employees, everyone, with one or two exceptions, was beautiful or at least maintained a beautiful appearance. What could be the motivation behind employing so many beautiful female employees instead of male employees in that particular bank? The intention is crystal clear; the employers are well-aware of the fact that the clients visiting that bank will feel better when they will be attended by beautiful ladies. The scenario is more or less the same in almost all the corporate houses and many other organizations where the so called beautiful female workers receive a far better treatment than their male counterparts. This is because we have an inclination towards ‘beauty’.

Many more situations can be put forward to clarify this particular point. This is a very common conception that the receptionists of almost all the offices are females. And to be particular, receptionists working in different offices always put on makeup so that they look beautiful. And if they look beautiful, people coming in that office will feel convinced as they will be received by a beautiful young lady. Such kind of attitude blatantly points to our preference to beauty.

In other words, we can say we have a secret proclivity towards beautiful people. This can be better illustrated through the way characters are portrayed in the films. In the films characters who play the role of a hero are usually handsome and beautiful in a sense. On the other hand, characters portraying the role of a villain usually resemble an ugly face, cacophonous voice, eccentricities etc. which make him hideous and unattractive to the audience. The directors do so because this is the demand of the audience. If the qualities attributed to a hero are bestowed upon a villain, audience will not appreciate that film as in that case the audience will have to favour an ugly person. Instead they would like to favour a hero who is good-looking and attractive.

Another important point is that people who are fine-looking find it easier to draw others’ attention. People usually feel more interested to them who are beautiful. And this is why we see that advertisements are done by beautiful women. Most of the products are advertised by stunning models since the brands are very much aware of the fact that people will definitely get persuaded if they watch a beautiful model endorsing a product. Some may say that this is like judging a book by its cover. The fact is not so rather I will say people read the ones with beautiful covers much closer than others.