Dress has a special relationship with any festival of festival-loving Bengali. It is more like durga puja. That’s why everyone wants a new dress in the puja. So before the festival, fashion houses were also dressed in new design dresses.

Everyone wants to present themselves at this time after a new design or a little bit more different than others.

Fashion designer Sadia Islam said sarees and Punjabis are more appreciated as puja clothes for women and women in our country. However, it has to have a new design. And puja clothes have to be a touch of the current trend. Also it will have the colour and aesthetic work of choice.

Shubhagat Bhattacharya, senior fashion designer at Fashion House Twelve, said that this time Puja will be hosted by Twelve Cladding in front of kurti, three-piece, tunic, punjabi and some western collections. Along with indigenous clothing, western clothes are also in great demand for people. Such as shirts, half shirts, t-shirts, etc. As always, our designers have used a traditional motif in the puja. A large collection can be seen bet on water lilies.

He added that the weather is a little hot before the puja. So we used as light clothes as possible in this collection. So that for a long time people can walk comfortably in the look of his worship.

We work on designing clothes in many ways, said Asiful Azam Chowdhury, senior executive of Digital Marketing and Brand Communication at Twelve. The design uses other mediums including screen prints, digital prints, embroidery.

Our collection is always full as customer demands, said Samia Ahmed, head of marketing at Twelve. The entire collection is arranged keeping everyone in mind. For children like adults, there are Punjabi, Kurti, 3 pieces, hats, etc.

He added that this year’s entire collection is designed for a traditional puja. Motif touch is everywhere. There will be some similarities and synchronization.